Resume
Resume
UX & Product Design Leader for Large-Scale Systems | Delivering AI-Powered Customer Experience at Global Scale
Santa Clara, CA | jobs@josium.com | +1-925-444-0720 |portfolio.josium.com | linkedin.com/in/karthikjosium
Product Design and Customer Experience Leader specializing in simplifying complex cloud, AI, and enterprise ecosystems. I build trustworthy, scalable experiences that accelerate modernization, reduce operational cost, and improve adoption across multi-billion-dollar AWS portfolios.
I led the design strategy for AWS Transform, AWS’s first agentic AI product, enabling enterprises to refactor millions of lines of .NET code in months instead of years and reduce licensing costs by up to 60 percent. As a CX Bar Raiser, I have reviewed 200+ AWS launches, including 20+ Generative AI products, ensuring alignment with customer mental models, workflow clarity, and accessibility.
My leadership spans AWS Cloud, Amazon Devices Operations, and a decade of global media transformation at The Associated Press. I create mechanisms that raise the bar, including narrative leadership, CX governance, and AI experience principles, and I develop high-performing teams that deliver clarity, trust, and measurable customer impact.
Led the design of AWS Transform, AWS’s first agentic AI modernization product, accelerating .NET migration from years to months and reducing enterprise licensing costs by up to 60%.
Served as CX Bar Raiser for 200+ AWS launches, including 20+ Generative AI experiences, strengthening workflow integrity, usability, and accessibility.
Directed UX strategy for EC2, Lightsail, AWS Backup, and Messaging, supporting 50+ major and 85+ minor annual launches across multi-billion-dollar services.
Built and scaled high-performing design organizations at AWS and Devices; mentored 20+ designers and supported 25+ promotions.
Launched AP’s Digital News Experience program used by 3,000+ newsrooms, achieving 1B+ annual page views and increasing engagement by 150%+.
Amazon Web Services (AWS) — Mar 2022–Present, Santa Clara, CA
I lead the end-to-end UX strategy for a multi-billion-dollar AWS portfolio, shaping AI-powered, cloud-scale experiences and raising the customer experience bar across 135+ annual launches.
Key Achievements
Designed and launched AWS Transform, AWS’s first agentic modernization workflow, enabling enterprises to refactor millions of lines of code with transparent oversight, automated orchestration, and measurable cost savings.
Reviewed 200+ AWS product launches as a milestone reviewer, ensuring alignment with customer mental models, workflow clarity, and Generative AI trust principles.
Advanced AWS design practice from predictive UX to adaptive and anticipatory AI experiences, partnering across engineering, product, and research to establish AI design guardrails.
Created scalable mechanisms such as CX Roadmap Reviews, Design Debt Programs, and UX pre-checks that strengthened predictability, quality, and decision-making across distributed engineering teams.
Mentored 20+ designers, consistently ranking in the top tier of AWS leadership effectiveness.
Amazon Lab126 — Mar 2020–Mar 2022, Remote
Led UX for Device Operations during the peak of COVID, supporting distributed teams facing personal and operational challenges while driving modernization of complex enterprise systems.
Key Achievements
Served as the first UX leader connecting Amazon Devices and AWS partners in a multi-year initiative to replace a 1,000+ feature third-party system used for core device operations.
Built lasting UX mechanisms including CSAT measurement, UX maturity models, and cross-org design collaboration, still used years after transition.
Transformed UX engagement from a feature support model into a strategic, research-driven partnership across product and engineering.
Established scalable onboarding, and review processes that stabilized teams through multiple leadership and personnel changes.
The Associated Press (AP) — May 2008–Mar 2020, New York, NY
Led UX across AP’s major digital platforms, delivering long-term transformation in how global media organizations discover, publish, and monetize content.
Key Achievements
Designed and scaled the Digital News Experience (DNE) program, enabling 3,000+ news organizations to leverage AP coverage and deliver 1B+ annual page views.
Unified AP’s text, photo, and video ecosystems through AP Newsroom, increasing content discovery and usage (text +52%, video +27%, live video +42%).
Launched AP Video Hub, increasing curated content downloads by 54% and converting analog video workflows into real-time digital access.
Created AP’s first responsive design framework, supporting multi-format content across devices.
Led user research programs, taxonomy expansion, and metadata strategy that improved accuracy, searchability, and content relevance.
Founder – Piggynest
Created a consumer fintech product focused on improving retirement planning through behavioral science and social accountability. Led product strategy, UX, and early customer validation, demonstrating clear market potential. Built and tested a fully functioning prototype with real users, refining the model around goal-setting, habit formation, and peer motivation. Although the product showed strong traction, we were unable to secure the seed funding required to scale.
Enterprise UX Consulting (Cognizant & Perficient) and Startup UX (Accoona)
At Cognizant and Perficient, redesigned mission-critical enterprise workflows and introduced customer-centered design practices at Fortune 500 orgs. At Accoona, contributed to a fast-paced search startup where I helped shape product direction, executed rapid UX iterations, and designed for high-volume consumer search behavior. Operated in both structured enterprise and high-velocity startup environments.
M.S., Computer Science — Texas A&M University
B.S., Computer Science — University of Madras
Leadership & Strategy
Customer Experience Vision, AI Strategy, UX Governance, Stakeholder Influence, Program Leadership, Mechanism Design, Organizational Scaling
AI & Experience Design
Predictive / Adaptive / Agentic UX, Human–AI Collaboration, Trust & Transparency Patterns, Ethical AI Frameworks, Accessibility, Interaction Design, Design Systems
Execution & Craft
Product Discovery, User Research, Journey Mapping, Prototyping, Data-Informed Design, CX Heuristics, Design QA, Workflow Optimization
Domain Expertise
Cloud & AI (AWS), Device Operations, Media & News, Healthcare, Travel, Enterprise Systems, Retail